Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

S Kamboj, B Sarmah, S Gupta, Y Dwivedi - International Journal of …, 2018 - Elsevier
This paper examines the antecedents of branding co-creation that include social networking
sites'(SNSs) participation motivations, customer participation, brand trust and brand loyalty …

Collaborative value co-creation from a stakeholder perspective: A literature review

AS Bal, J Käpylä, H Li… - Journal of Creating Value, 2023 - journals.sagepub.com
Since the value co-creation (VCC) concept was introduced as an alternative to the traditional
value creation model, VCC has been studied in various contexts. The literature has mostly …

Investigating the role of crowdsourcing in improving the quality of production processes: a systematic literature review

M Grimaldi, S Vermicelli, L Cricelli - The TQM Journal, 2022 - emerald.com
Purpose In recent years, crowdsourcing–an open and innovative model for outsourcing
tasks to a crowd–has become popular for production processes, allowing organizations and …

Social media and co-creative service innovation: an empirical study

B Sarmah, S Kamboj, J Kandampully - Online Information Review, 2018 - emerald.com
Purpose Online information research on hotels is gradually emerging as a key area of
research with the increasing use of social media as a platform for co-creative service …

Mapping knowledge assets categories for successful crowdfunding strategies

A Lerro, F Santarsiero, G Schiuma… - European Journal of …, 2024 - emerald.com
Purpose Crowdfunding models recently emerged as relevant enhancing systems aimed at
fostering innovation and entrepreneurial dynamics. Accordingly, great attention has been …

IoT for crowd sensing and crowd sourcing

V Sharma - Internet of Things (IoT) Concepts and Applications, 2020 - Springer
This chapter starts with the origin of the concept of crowdsourcing followed by the
understanding of the concept of crowd sensing with the help of various examples of well …

Human resource empowerment: Development and validation of a measurement tool

RK Pradhan, M Panda - Global Business Review, 2021 - journals.sagepub.com
The present research is an attempt to develop and validate a multidimensional measure of
human resource empowerment in the workplace. We have interviewed academicians and …

Augmenting the Theory of Planned Behaviour and Trust in Driving the Funder's Intention to Donate: The Moderating Role of Herding Bias

V Vijaya, A Yadav, HP Mathur - Global Business Review, 2023 - journals.sagepub.com
The current digital trend is to source funds for commercial or non-commercial purposes
using online crowdfunding. In this study, we apply the theory of planned behaviour to study …

Value co-creation on Public Social Media at different stages of the new product development process. A case study of a Polish clothes Manufacturer

B Piątkowska - Journal of Marketing and Consumer Behaviour in …, 2022 - ceeol.com
This study contributes to the value co-creation theory in the context of the new
productdevelopment process. The aim of this study is a comparison of interactions that lead …

Auf dem Weg zu einer harmonisierten Methodik für die Entwicklung von sicheren und regelkonformen Open-Source-Medizinprodukten

C De Maria, A Díaz Lantada, L Di Pietro… - Entwicklung von Open …, 2024 - Springer
Technische Produkte profitieren von der Anwendung systematischer Entwurfsmethoden
während ihrer Entwicklungsprozesse, da diese Methoden dazu beitragen, zeit-und …