The importance of Chatbots in marketing, particularly in employment or training
progressions and maintenance for definite promotional goals, tools as well as approaches …

Objective:(i) to adapt Aaker's (1997) scale to measure brand personality in the Nigerian
telecommunications market using the methodology identified by Avis (2012) to be the most …

Commercial road transport services has played a prominent role in the movement of people,
goods and services as a result of inefficient, ineffective and sometimes absent of railway …

Advertising, as part of communication strategies for marketing, is the key for building,
creating and sustaining brands, as it also plays a major role in persuading, informing and …

Teorinėje darbo dalyje apžvelgiama socialinė reklama, kaip mokslinėje literatūroje ją
apibrėžia įvairūs autoriai bei į kokius tipus socialinė reklama yra skirstoma. Atsižvelgiant į …