From presidential campaigns to social awareness campaigns, celebrities have gradually
become central fixtures in modern politics. They tend to be information platforms for …

Partly spurred by the notion that celebrities wield potentials leverageable for political gains,
the phenomenon of celebrity endorsement has become emblematic of political campaigns …

Penelitian ini bertujuan Untuk mengetahui dan mengestimasi pengaruh kualitas pelayanan,
penetapan harga, dan fasilitas terhadap kepuasan konsumen The Sun Hotel Madiun …

The aim of this research specifically discusses the impact of celebrity endorsement on the
intention to vote among voters in the presidential election in Indonesia. The source …

One of the factors that can influence voting intention in previous studies is candidate image.
This can be seen from the findings of previous studies which show a correlation between …

The drive to win elections by political candidates has resulted in the employment of
marketing tools such as celebrity advertising. Celebrities have been engaged in endorsing …

Propósito: o objetivo da presente investigação é identificar os antecedentes das
comunidades de marca políticas, assim como compreender os mecanismos que lhes …

The study was conducted primarily to examine the effect of celebrity endorsement on young
voters‟ choice of political candidates during national elections in Ghana. The study targeted …