Factors influencing consumer forgiveness: a systematic literature review and directions for future research

Y Kim, TH Ho, LP Tan, R Casidy - Journal of Service Theory and …, 2023 - emerald.com
Purpose Consumer forgiveness is an important concept in service failure and recovery
research. To advance knowledge and develop future research agenda in this domain, this …

Brand hate: a systematic literature review and future perspectives

FM Mushtaq, EM Ghazali, ZL Hamzah - Management Review Quarterly, 2024 - Springer
The duplex theory posits that consumer animosity towards brands emerges when
expectations remain unmet, culminating in dissatisfaction. Despite increasing interest in …

Watching is valuable: Consumer views–Content consumption on OTT platforms

D Chakraborty, M Siddiqui, A Siddiqui, J Paul… - Journal of Retailing and …, 2023 - Elsevier
This study aims to establish the consumption values which are instrumental in formation of
trust and influences the repurchase intention of subscribing to over-the-top (OTT) platforms …

[HTML][HTML] How does destination crisis event type impact tourist emotion and forgiveness? The moderating role of destination crisis history

L Su, L Pan, Y Huang - Tourism Management, 2023 - Elsevier
Drawing on attribution theory and situational crisis communication theory, this study
investigates how destination crisis events impact tourist sympathy, anger, and intentions of …

How the emoji use in apology messages influences customers' responses in online service recoveries: The moderating role of communication style

KY Wang, WH Chih, A Honora - International Journal of Information …, 2023 - Elsevier
This research investigates the impact of using emojis (ie, the pleading-face emoji) on
customer forgiveness in relation to handling complaints on social media. Specifically, this …

Why do consumers forgive online travel agencies? A multi-study approach

A Kumar, A Shankar - Australasian Marketing Journal, 2024 - journals.sagepub.com
This paper investigates how consumers respond to online recovery strategies in response to
a service failure in the online travel agencies (OTA) context. The study also examines the …

Effects of different service failure types and recovery strategies on the consumer response mechanism of chatbots

X Xing, M Song, Y Duan, J Mou - Technology in Society, 2022 - Elsevier
The increasing application of artificial intelligence to online retailing and the rapid
deployment of online robots have made online robot service failures common. This study …

Examining investors' sentiments, behavioral biases and investment decisions during COVID-19 in the emerging stock market: a case of Pakistan stock market

S Parveen, ZW Satti, QA Subhan, N Riaz… - Journal of Economic …, 2021 - emerald.com
Examining investors' sentiments, behavioral biases and investment decisions during COVID-19
in the emerging stock market: a case of Pakistan stock market | Emerald Insight Books and …

Managing social media recovery: The important role of service recovery transparency in retaining customers

A Honora, WH Chih, KY Wang - Journal of Retailing and Consumer …, 2022 - Elsevier
This research examines the influence of service recovery transparency on customer
forgiveness to retain customers in the context of service recovery via social media. We …

Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT)

D Chakraborty, HB Singu, S Patre - Journal of Retailing and Consumer …, 2022 - Elsevier
With the rise in popularity and use of fitness apps, more research is needed to learn more
about how people use the apps so that they keep using them. Stimulus-Organism-Behaviour …