Customer loyalty is a topic of great interest for marketing scholars due to its importance in
gaining sustainable competitive advantages and financial outcomes. Literature is prolific of …

Peningkatan ekuitas merek menjadi salah satu strategi pemasaran yang efektif untuk
memengaruhi kepuasan pelanggan dan keterlibatan pelanggan di era digital. Perusahaan …

Building a favorable sensory brand experience is crucial in services settings to strengthen
the competitive position of a brand and its equity. However, little empirical research exists in …

Can CSR and sustainability signals increase corporate brand performance and brand
equity? What makes these signals more effective? Although research largely evaluates …

Although the relevance of consumer brand commitment is well recognized in the marketing
literature, the multiple definitions, dimensions and conceptual approaches to the construct …

The rationale of this study is to look at the association between services quality of Pakistani
hotel and to scrutinize cause on customer satisfaction, brand image and customer loyalty …

Purpose The purpose of this paper is to examine the relationship between brand equity and
customer behavioral intentions to repeat purchases, willingness to pay a price premium …

Understanding consumer decision-making (CDM) styles is essential for market
segmentation, positioning and crafting marketing strategies within a market. Few studies …

Purpose This study aims to apply signaling theory to examine whether corporate social
responsibility (CSR) disclosure can deliver effective signals to stakeholders to increase a …

Purpose The purpose of this paper is to advance research on the relationship between
customer experience and customer loyalty by exploring the serially mediating roles of brand …