Purpose The purpose of this research paper is to study the relationship between
entrepreneurial marketing strategy (EMS), institutional environment (IE) and business …

The ravaging COVID-19 pandemic has forced hotels in developed countries to adopt
entrepreneurial marketing (EM) practices as a resilience strategy. However, there are few …

The present paper is set out to judge the demographic factors influencing upon the success
of entrepreneurs of Small and Medium Sized Enterprises (SMEs) of Pakistan. Hence, survey …

Purpose The developing field of entrepreneurial marketing reflects input from both marketing
and entrepreneurship. Since the early 1980s, it has evolved heterogeneously, without a …

Purpose Marketing capabilities of large-and medium-sized enterprise is well understood
and focused, but little research has been done on microenterprise, especially in informal …

Since sport entrepreneurship has recently been proved critical to the sport industry success,
herein, we tested conceptual model of entrepreneurial marketing for sport club managers in …

This study aims at identifying the determinants of early‐stage entrepreneurial activities (TEA)
in the Kingdom of Saudi Arabia based on the Global Entrepreneurship Monitor (GEM) …

In the current dynamic market environment, small and medium enterprises (SMEs) face the
daunting task of competing against established players and navigating rapid change …

Orientation: The continued proliferation of foreign-owned spaza shops in South African
townships presents intense competition between local and foreign owners, with evidence …

This chapter discusses Entrepreneurial Marketing (EM) studies from a strategic orientation
and networks approach, firstly by providing an overview of small and medium-sized …