Purpose This study aims to answer an important question of how brand-related
communications, including advertising and sales promotion contents, which are …

This article aims to understand the relationship between destination image and tourist's
behavioural intention. In this study, we used a meta-analysis to synthesize the effects of …

In this review study, it is aimed to reveal the antecedents of destination image (DI) through
analyzing the findings of quantitative studies published between 1999 and 2019. Findings …

Over the past decades there has been a sustained interest in country image and destination
image constructs in two primary streams of literature, including international marketing and …

Purpose This paper aims to provide an assessment of tourism promotion in tourist
destinations and airports (TPTDs) and to organize and classify the literature on tourism …

As a result of the growth of the notions of collaborative consumption and sharing economy in
the tourism industry, this paper applies social exchange theory to investigate how the Airbnb …

This study aims to investigate if the visitors' perception of corporate social responsibility
influences both hotel brand positioning and intention to revisit. Furthermore, it examines the …

Purpose This paper aims to investigate the impact of memorable destination experience and
destination attractiveness on tourist-destination identification and destination love. It also …

The following study first examined how consumers are influenced by social media
advertising and what role vloggers play in influencer marketing. Secondly, the factors …

Tourism is an activity that contributes directly and indirectly to the development of rural
areas. But this development needs to be sustainable. To do this, appropriate policies that …