The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review
This literature review examines the impact of brand image on customer satisfaction and
brand loyalty in the context of foreign tourism. Following a review of relevant literature …
brand loyalty in the context of foreign tourism. Following a review of relevant literature …
Augmented reality is the new digital banking–AR brand experience impact on brand loyalty
AH Butt, H Ahmad, A Muzaffar - International Journal of Bank …, 2024 - emerald.com
Purpose Consumers are increasingly embracing innovative technologies for enhanced
experiences. This study delves into the banking consumer brand experience through the …
experiences. This study delves into the banking consumer brand experience through the …
Exploring the intersection of digital marketing and retail: Challenges and opportunities in AI, privacy, and customer experience
The objective of this chapter is to examine the impact of emerging technologies, such as AI,
NLP, VR, and AR, on the digital marketing landscape. It highlights the transformative nature …
NLP, VR, and AR, on the digital marketing landscape. It highlights the transformative nature …
In-store augmented reality experiences and its effect on consumer perceptions and behaviour
Purpose This study aims to explore the impact of augmented reality (AR) technologies on
consumer information processing and value perceptions in physical stores. Specifically, it …
consumer information processing and value perceptions in physical stores. Specifically, it …
Advancing customer experience through service design in mega shopping malls
M Junaid, MF Rasheed, K Goudarzi… - International Journal of …, 2024 - emerald.com
Purpose This research aims to conceptualize and validate the mall service design as a
multidimensional construct and then test a conceptual framework by investigating the impact …
multidimensional construct and then test a conceptual framework by investigating the impact …
Exploring AI technology and consumer behavior in retail interactions
This research systematically reviews artificial intelligence (AI) effects in customer‐interfacing
retail applications based on an ecosystem value co‐creation framework. We conduct a …
retail applications based on an ecosystem value co‐creation framework. We conduct a …
WeChat gamification: mobile payment impact on word of mouth and customer loyalty
AH Butt, H Ahmad, A Muzaffar, W Irshad… - Spanish Journal of …, 2024 - emerald.com
Purpose This study aims to investigate how gamification, namely, WeChat's cultural gifting
function, improves emotional involvement among three generations (Y, X and silver) in …
function, improves emotional involvement among three generations (Y, X and silver) in …
From regrets to returns: how interaction quality and store image shape store revisit intentions
Purpose Given the lack of understanding surrounding search regret, this study aims to draw
on the regret regulatory theory to investigate the outcomes of search regret and effective …
on the regret regulatory theory to investigate the outcomes of search regret and effective …
In-store augmented reality design: fashion retail's perspectives
Purpose Fashion retail has faced immense changes in the rapid development of e-
commerce, creating significant uncertainty about physical stores' future. To improve the …
commerce, creating significant uncertainty about physical stores' future. To improve the …
Reuse intention of augmented reality apps: recreational consciousness as moderator: 增强现实应用的再使用意图： 娱乐意识(Recreational Consciousness) 作为调节 …
B Foroughi, H Hongsachart, S Asadi… - The Service …, 2024 - Taylor & Francis
抽象的本研究调查了重用增强现实(AR) 应用程序意图的决定因素。 数据来自439 名IKEA Place
应用程序用户， 并使用'偏最小二乘法'(PLS) 和'模糊集定性比较分析'(fsQCA) 方法进行评估 …
应用程序用户， 并使用'偏最小二乘法'(PLS) 和'模糊集定性比较分析'(fsQCA) 方法进行评估 …