SK Khan, N Ali, NA Khan, U Ammara… - … Commerce Research and …, 2020 - Elsevier
New online shopping trends have emerged recently due to the adoption of multiscreening. Consumers are using various devices in sequence or conjunction to accomplish their online …
HF Lin, HS Tsai, B Yeo - Journal of Creative …, 2023 - journals.sagepub.com
Augmented reality (AR) ads in entertainment programming are fairly new and not extensively studied. Given the lack of precedence, this exploratory study applies the Limited …
KAA Ahmed, AK Sahu, AK Sahu… - International Journal of …, 2022 - igi-global.com
Abstract The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is explored as a theoretical background to build extended UTAUT2 model with relevant variables for …
A Al Mamun - International Journal of Technology and Human …, 2022 - igi-global.com
Human resource information systems (HRISs) are widely used and have a strategic impact on organizations. The fundamental objective of this paper is to reveal the predominant …