Economic implications of emotional marketing based on consumer loyalty of mobile phone brands: the sequential mediating roles of brand identity and brand trust
Y Jiang, Y Sun, S Tu - Technological and Economic …, 2023 - journals.vilniustech.lt
With the advent of digital technology and social media, mobile phone companies are
increasingly turning to emotional marketing to appeal to consumers' inner preferences. The …
increasingly turning to emotional marketing to appeal to consumers' inner preferences. The …
Influence of emotional marketing on brand loyalty among females in the field of cosmetics: Mediating role of customer satisfaction
TN Hashem, DN Nimer Ali, DM Allan - International Journal of …, 2020 - papers.ssrn.com
People can forget what someone said or did but they very rarely forget the emotions which
were raised in them or how someone made them feel. From that point, the role of emotional …
were raised in them or how someone made them feel. From that point, the role of emotional …
Personal and Social Skills' Impact on Marketing Effectiveness
L Mousli, C Larras, M Bouchetara… - Marketing of Scientific and …, 2023 - sciendo.com
Emotional intelligence (EI), which refers to a person's innate ability to recognise, manage,
comprehend, and control emotions and emotional data (Singh et al., 2022), plays a crucial …
comprehend, and control emotions and emotional data (Singh et al., 2022), plays a crucial …
Emotional Intelligence, Organizational Commitment, and Turnover Intentions in Marketing Organizations
MR Bryson - 2019 - search.proquest.com
This explanatory quantitative study examined the relationship of emotional intelligence and
turnover intentions within marketing organizations in the United States as well as the …
turnover intentions within marketing organizations in the United States as well as the …
Examining the Impact of Emotional Intelligence and Self-actualization on the Job Satisfaction of Adult Workplace Professionals in the US
AJ Koovackal - 2019 - search.proquest.com
This dissertation is exploratory in nature examining the constructs of emotional intelligence
(EI), self-actualization (SA), and job satisfaction (JS). In modern business firms and …
(EI), self-actualization (SA), and job satisfaction (JS). In modern business firms and …
Mixed method measurement model, social media and emotional intelligence, and behavioral decision making
S Mousavi, K Hamdi… - medical journal of …, 2021 - mjms.mums.ac.ir
Introduction: The need to recognize and use emotional intelligence in social media in
complex environmental conditions is essential in making rational purchasing behavior …
complex environmental conditions is essential in making rational purchasing behavior …
ارائه مدلی برای اندازهگیری تاثیرات رسانه اجتماعی و هوشهیجانی بر تصمیمگیری رفتار خرید مصرفکننده.
سیدمحمدحسین موس&, کریم ممنون… - Medical journal of …, 2021 - search.ebscohost.com
Introduction: The need to recognize and use emotional intelligence in social media in
complex environmental conditions is essential in making rational purchasing behavior …
complex environmental conditions is essential in making rational purchasing behavior …
ارائه مدلی برای اندازهگیری تاثیرات رسانه اجتماعی و هوشهیجانی
موسوی, سیدمحمدحسین, حمدی, کریم… - مجله دانشکده پزشکی …, 2021 - mjms.mums.ac.ir
مقدمه: ضرورت شناخت و استفاده از هوشهیجانی در رسانهاجتماعی در شرایط پیچیده محیطی در حصول
تصمیمگیری رفتار منطقی خرید ضروری است؛ بنابراین تحقیق حاضر با شناسایی و اندازهگیری …
تصمیمگیری رفتار منطقی خرید ضروری است؛ بنابراین تحقیق حاضر با شناسایی و اندازهگیری …