The Influence of Brand Equity and Customer Bonding on the Loyalty of Beauty MSME Consumers with Satisfaction as a Mediating Variable
E Efendi, J Anggreani, N Butarbutar… - International Journal of …, 2023 - ijble.com
In the beauty industry, business competition is very tight so consumer satisfaction is very
important to maintain a business in a competitive market. The main aim of this research is to …
important to maintain a business in a competitive market. The main aim of this research is to …
Analysis of Models for Increasing Consumer Loyalty of Beauty MSMEs Through Brand Equity Management, Service Quality, and Customer Bonding
E Efendi, A Setyawati, F Halim… - Jurnal Maksipreneur …, 2023 - ejournal.up45.ac.id
In an era of increasingly massive disruption, beauty MSMEs need to be able to optimize the
resources they have. In the beauty industry, business competition is very tight, so consumer …
resources they have. In the beauty industry, business competition is very tight, so consumer …