As a consequence of globalisation, small to medium-sized companies are increasingly
seeking to promote their products further afield than their home markets. This entails cross …

Dried meats is an area that has not been widely studied from a terminological approach
despite the growing need of Spanish companies to adapt data about their products into …

Informational-persuasive discourse may be encoded in promotional strategies through
which a given product is described in a positive way to persuade potential customers. For …

El comercio de las frutas frescas y hortalizas ha sufrido una gran transformación en los
últimos años. Los hábitos de compra de los consumidores están muy condicionados por la …

La traducción y la redacción del español al inglés en el sector agroalimentario y el
desarrollo de aplicaciones y herramientas que asistan durante este proceso se ha …

This study explores the relation between rhetorical communicative functions and
grammatical categories and more specifically between persuasion and adjectives in online …

In the context of an increasingly internationalized agri-food sector, this volume explores
existing and new tools developed to help professionals with writing, interpreting and …

This paper is a corpus-based study of certain key nouns used in promotional texts
describing cheese in English. A corpus of online cheese descriptions was compiled to …

El comercio de las frutas frescas y hortalizas ha sufrido una gran transformación en los
últimos años. Los hábitos de compra de los consumidores están muy condicionados por la …

Studies of the literary marketplace in the so-called 'long eighteenth century'(1660-1815)
have traditionally painted a scenario marked by an increasing professionalisation of the …