Many decisions must be made under stress, and many decision situations elicit stress
responses themselves. Thus, stress and decision making are intricately connected, not only …

Neuroeconomics is the study of the neurobiological and computational basis of value-based
decision making. Its goal is to provide a biologically based account of human behaviour that …

" In this book, Keith Stanovich attempts to resolve the Great Rationality Debate in cognitive
science-the debate about how much irrationality to ascribe to human cognition. Stanovich …

The fully updated eighth edition of Cognitive Psychology: A Student's Handbook provides
comprehensive yet accessible coverage of all the key areas in the field ranging from visual …

Prospect Theory: For Risk and Ambiguity, provides a comprehensive and accessible
textbook treatment of the way decisions are made both when we have the statistical …

Over the last 10 years advances in the new field of neuromarketing have yielded a host of
findings which defy common stereotypes about consumer behavior. Reason and emotions …

³Самая информативная и увлекательная работа, когда либо написанная о влиянии
людей друг на друга", ² так характеризует эту книгу Дэвид Майерс, автор знаменитой …

In this article, we discuss the hypothesis that affect is a fundamental, psychologically
irreducible property of the human mind. We begin by presenting historical perspectives on …

It is well established that emotion plays a key role in human social and economic decision
making. The recent literature on emotion regulation (ER), however, highlights that humans …

1. It's worth trying to understand why, since the publication of Influence, I haven't had to
confront any of the indignant condescension Boyle (2008) forecast, including from the most …