Previous studies that studied brand relationships tended to ignore the relationship between
brand experience and brand loyalty and the role of brand love and brand trust. Therefore …

With the growth and competitiveness of the fitness industry, the aim of this study is to analyse
how the topic of innovation have been incorporated into the research agenda, particularly in …

In the context of sports fitness centers, understanding the relationship between service
quality and customer experience is crucial for enhancing customer loyalty and building long …

The purpose of research is to find out how innovation affects customer satisfaction and
brand loyalty in mobile phones used by its users in Pakistan. Data was collected from the …

In today's knowledge-based and service-oriented economy, organizations must acquire a
competitive advantage in order to survive and prosper. Intangible assets such as human …

Studies on customer loyalty commonly use future behavioural intentions, even though these
do not always correspond to actual behaviour. This study aimed to create a model for …

Hizmet kalitesinin bir unsuru olarak atmosferin, müşteri sadakati oluşturmada önemli bir rol
oynadığı kabul edilmektedir. Turistlerin ilk algılamaları üzerinde etkili olan atmosfer, hizmet …

Purpose–The purpose of this paper is to investigate how various antecedents influence
customer loyalty in the mobile phone industry and how customer demographic variables …

This research proposes a management model for a sports centre, through the variables of
customer experience, satisfaction, engagement and its influence on the loyalty of its users …

Previous studies have suggested that consumption-related emotions are important to
understand post-purchase reactions. This study examines the relationship between fitness …