Health care is a tremendously expensive service that deeply impacts the daily life of
individuals. It has become crucial to understand all the factors that influence the usage of …

Gamification is increasingly applied as a design strategy when improving various behavioral
outcomes in the online retailing domain. Understanding the attributes of gamification …

This study investigates how the valence, channel, and social tie strength of a word-of-mouth
(WOM) conversation about a brand relate to the purchase intentions and WOM …

This article deals with the market maven. This maven is a general marketplace influencer
which may be a significant constraint in the retail setting. This South African study highlights …

In this article, using data from a survey of 218 consumers across two samples, we propose a
measurement scale for word of mouth (e‐WOM scale) in the context of electronic service. A …

We examine the conceptual difference between consumer electronic word-of-mouth on
online social sites (sWOM) such as Facebook and traditional face-to-face word-of-mouth …

Online user-generated product reviews have become an indispensible tool for consumers
and thus for retailers who want to attract and retain consumers. Yet, relatively little is known …

Marketing practitioners and theorists routinely cite the power of the personal referral on
customer behaviour. However, relatively few companies have tried to harness the power of …

Empirical studies investigating the antecedents of positive word of mouth (WOM) typically
focus on the direct effects of consumers' satisfaction and dissatisfaction with previous …

Building customer relationships is a top priority in many firms. This study examines the
benefits customers receive from relationships with clothing/accessories salespeople. We …