A firm's export market orientation has long been interest of several scholars and has
received theoretical and empirical research attention in the international business literature …

Although the related streams of research have witnessed a burgeoning interest in recent
decades, empirical evidence on how strategic orientations are relevant to export …

Purpose This study aims to extend the existing base of knowledge of proactive and reactive
market orientation and innovation capability by testing their impact on the export …

The aim of this paper is to fill the existing research gap in the knowledge of the
interrelationships between relational resources, the static capabilities associated with the …

In the f ield of international marketing, Export performance has been extensively studied but
still it is one of the most least understood and most contentious areas of research.(Katsikeas …

Purpose Anchored mainly on the institutional theory and resource-based view, this study
endeavors to investigate the interplay between home country institutional environment …

Purpose This paper aims to shed light on how small-and medium-sized enterprises can use
export promotion programmes (EPPs) to improve their performance. The proposed …

The automobile industry has significantly contributed towards China's economy. After
producing approximately 24.5 million vehicles in 2015, China's automobile industry has …

The purpose of this study is to provide new insights into the relationship between 'export
market orientation'(EMO) and 'export performance'by using a disaggregated approach. The …

Purpose In spite of the considerable research interests particularly devoted to meta-analyze
the empirical findings on market orientation in the domestic context, much little attention has …