Purpose This study examines the contextual variables that can curb the negative effects of
role conflict on job satisfaction and enhance the positive effect of job satisfaction on creativity …

Purpose The purpose of this paper is to examine whether individual market orientation
facilitates the development of learning orientation before influencing business-to-business …

Purpose This study investigates the role of source familiarity in moderating the effect of
service adaptive behavior (SAB) on customer satisfaction. Applying the accessibility …

Purpose Considering that little is known on market orientation at the individual level, this
study investigates the effects of individual market orientation on proactive service behavior …

This research aims to investigate the determinants of salesperson performance with a focus
on the role of customer-centric selling behaviors in the interaction with Guanxi—a measure …

Purpose This study investigates how organizational control systems induce emotional labor
in frontline service employees (FLEs). Drawing on the stimulus–organism–response (SOR) …

Humongous size of Indian retail market, evolution of modern and external brands friendly
retailing formats in addition to attracting many Global lifestyle brands has also prompted …

The complex nature of baby care retailing both from supply side and demand side owing to
sheer vast number of unique products/brands/categories the retailer mandatorily need to …

In view of increasing competition and stricter lending criteria within the corporate banking
space, the banking salesforce is expected to aggressively market services and solutions …

In brick-and-mortar retailing, sales personnel play the most important and complex role
whereby they are the ones who are connected to consumers directly on a real-time basis. It …