Creative tourism experience: exploring the influence of novelty-seeking, perceived coolness and servicescape on behavioral intention

SA Pratminingsih, F Munawar… - Cogent Business & …, 2025 - Taylor & Francis
Creative tourism is currently a growing market, presenting both opportunities and challenges
for destination managers in providing unique and engaging tourist experiences. Although …

[PDF][PDF] Navigating the digital marketing wave: Strategies and approaches for Cyprus's boutique hotels. Business and Management Theory and Practice. 2024; 1 (1) …

G Yiapanas - Journal of Heritage Tourism, 2015 - researchgate.net
In the modern hospitality industry, particularly within the scenic context of Cyprus, digital
marketing strategies have become indispensable for achieving competitive success. Cyprus …