[PDF][PDF] The use of branding and market segmentation in hotel marketing: A Conceptual Review

YH Khan, SMA Hakeem, N Naumov - Journal of tourism intelligence …, 2018 - dergipark.org.tr
This paper aims to analyse the use of branding and market segmentation from a hotel
marketing perspective. The use of branding has enabled market segmentation and …

Vehicle detection using fuzzy C-means clustering algorithm

R Saraçoğlu, N Nemati - International Journal of Applied …, 2020 - dergipark.org.tr
Vehicle detection and identification are very important functions in the field of traffic control
and management. Generally, a study should be conducted on big data sets and area …

Brand Identity and Positioning in Selected Indian Chain Hotel Companies

SK Dixit, A Abraham - The Routledge companion to international …, 2020 - taylorfrancis.com
The Indian hospitality industry has emerged as one of the key businesses driving the growth
of the services sector and, thereby, the Indian economy. The impressive overall growth …

[PDF][PDF] The use of branding and market segmentation in hotel marketing: A Conceptual Review

N Naumov, R LH201 - core.ac.uk
This paper aims to analyse the use of branding and market segmentation from a hotel
marketing perspective. The use of branding has enabled market segmentation and …