The study emphasizes on the impact of online retailers' recovery policies on consumer
empowerment and gratification together with repurchase intentions. The research surveyed …

This research, utilizing the technology-organization-environment (TOE) framework, aimed to
examine the roles of technological competence, top management support, coercive …

Businesses are increasingly focusing on brand experience due to its dual role in directly
creating customer value and shaping customers' perceptions of brand equity. This study …

Enhancing customer loyalty is the ultimate goal of relationship marketing. While prior studies
have highlighted the significance of hedonic and utilitarian attitudes as key drivers of …

This study aims to analyze and synthesize the antecedents and consequences of television
audience behavior, which are formed in a model of perception of television program quality …

Orientation Revisiting the satisfaction–loyalty link is critical to better understand the driving
factors of satisfaction and loyalty. This is especially true considering the increasing …

A intensa concorrência e a diversidade das instituições financeiras impulsionam uma busca
incessante por eficiência operacional, evidenciando a necessidade de qualificação e …