This study focused on sensory marketing that appeals to the five senses of coffee shop
customers (“sight,”“smell,”“sound,”“taste,” and “touch”) to provide a sustainable growth …

Pandemic COVID-19 has brought many changes to the human side of life, such as the
lifestyle of ordering culinary online. As a result of this Covid-19 society is also affected in the …

Penelitian ini bertujuan untuk mengetahui (1) pengaruh promotion mix terhadap perilaku
konsumen (2) pengaruh gaya hidup terhadap perilaku konsumen (3) pengaruh perilaku …

Penelitian ini merupakan penelitian kuantitatif dari suatu layanan pesan antar makanan
terpopuler di Indonesia yaitu GoFood. Objektif yang ingin dicapai pada penelitian ini adalah …

Pada era ini, perkembangan zaman dan gaya hidup mendorong semakin berkembangnya
bisnis kedai kopi kekinian. Hal tersebut dilatar belakangi oleh kebutuhan untuk melepas …

This study aims to determine the effect of lifestyle, brand image, and product quality on
iPhone purchasing decisions for students who use iPhones at the Indonesian Nobel Institute …

Competition for coffee shops in Indonesia is getting tighter and continues to increase,
especially for coffee shops with concepts coffee-to-go. Shop coffee-to-go is a coffee shop …

This study aims to analyze the effect of Instagram promotion on buying interest at Yogo
Living World. This study uses a descriptive correlational method with a quantitative …

Objectives This study aims to analyze the impact of the 9P's of the Marketing Mix strategy on
purchasing decisions at PT Gaido Travel & Tours, Kudus Branch, a provider of character …

The coffee shop business in Blora Regency has been growing into promisingly business as
it attracts many coffee consumers to purchase coffee products at the coffee shop frequently …