This study synthesizes the artificial intelligence literature into a Meta‐analytic framework
based on the theory of reasoned action and the unified theory of acceptance and use of …

Based on the dynamic capabilities (DC) theory, the aim of this study is to investigate the
contribution of generative artificial intelligence (GAI) to the development of customer …

This study investigates the relationship between the usage of artificial intelligence (AI),
specifically AI-based personalized recommendations (AI-PR), and its impact on consumers' …

This research aims to deepen our understanding of the dynamics of deliberate and
spontaneous customer participation in AI-facilitated value co-creation. In an era where …

This research identifies the current state of research on the role of Artificial Intelligence (AI)
in marketing. Here we adopted a systematic literature review of 140 papers published in …

Many companies are providing their customer services mainly through human operators and
representatives. Now, more than ever, the companies must be on top of the trends in …

Customer service is an essential part of many companies and their product and service
portfolio. In the current times, customer service has shifted more towards its digital forms. In …