Storytelling alchemy in marketing: unveiling future research directions with ADO TCM framework
G Shruthi Priya, AS Sathish - Cogent Business & Management, 2024 - Taylor & Francis
In the landscape of strategic branding, storytelling has persisted as a dominant approach
since its emergence in the 1940s. Remarkably, even in the year 2024, brands continue to …
since its emergence in the 1940s. Remarkably, even in the year 2024, brands continue to …
The Role of Social Media in Sustainable Branding: A Systemic Literature Review
S Santos, M Vasconcelos, S Ferreira… - Compelling …, 2024 - igi-global.com
Consumers increasingly expect brands to make a positive impact on communities and
societies. Nowadays, communicating about corporate social responsibility can involve …
societies. Nowadays, communicating about corporate social responsibility can involve …
دور الحنين والارتباط بالعلامات التجارية في تشكيل اتجاهات مستخدمي العلامة نحو الامتدادات الصادرة عنها
جاد, زينب صالح عبد الفضيل - مجلة البحوث الإعلامية, 2024 - journals.ekb.eg
هدفت هذه الدراسة إلى: رصد مستوى الحنين المباشر وغير المباشر للعلامات التجارية التي يستخدمها
عينة الدراسة. التعرف على دور الحنين في تشكيل اتجاهات مستخدمي العلامات التجارية نحو …
عينة الدراسة. التعرف على دور الحنين في تشكيل اتجاهات مستخدمي العلامات التجارية نحو …
The role of nostalgia and brand association in shaping the attitudes of brand users towards its extensions... A field study on the Egyptian public
ZSA Gad - Journal of Mass Communication Research, 2024 - jsb.journals.ekb.eg
This study aimed to: Monitoring the level of direct and indirect nostalgia for the brands used
by the study sample. Monitoring the level of association with brands among the study …
by the study sample. Monitoring the level of association with brands among the study …
L'HERITAGE MARKETING, UN PATRIMONIO DA CUSTODIRE E VALORIZZARE: IL CASO FRATELLI GUZZINI
C CAPRIOTTI - 2022 - tesi.univpm.it
Abstract in italiano Il lavoro vuole presentare in generale l'importanza delle storia e del
vissuto di un'azienda come fonte importante di vantaggio competitivo. Sebbene tutte le …
vissuto di un'azienda come fonte importante di vantaggio competitivo. Sebbene tutte le …