Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis
AM Amiri, BP Kushwaha, R Singh - Journal of Small Business and …, 2023 - emerald.com
Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …
marketing research in small and medium enterprises (SMEs). The study examines papers …
Social media and entrepreneurship research: A literature review
AST Olanrewaju, MA Hossain, N Whiteside… - International journal of …, 2020 - Elsevier
The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …
activities. Studies on social media and entrepreneurship are relatively new and fragmented …
A mediated model on the adoption of social media and SMEs' performance in developing countries
Purpose Small and medium-sized enterprises (SMEs) can adopt and use social media (SM)
for communicating information with stakeholders with minimal cost. The ability to access and …
for communicating information with stakeholders with minimal cost. The ability to access and …
[PDF][PDF] The Role of Social Media Activities to Enhance Brand Equity
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro,
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …
Social media and SMEs' performance in developing countries: Effects of technological-organizational-environmental factors on the adoption of social media
Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …
international competition. Furthermore, the emergence of new innovation has created both …
Brand trust as celebrity endorser marketing moderator's role
Celebrity endorsement is a form of marketing communication done both online and offline as
it creates a positive brand attitude. However, its effectiveness in influencing customers' …
it creates a positive brand attitude. However, its effectiveness in influencing customers' …
Examining the factors affecting SME performance: the mediating role of social media adoption
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …
world economy. Information technology plays a vital role in improving the productivity and …
The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic
The Covid-19 pandemic has imposed the government to provide a mass restriction policy,
and businesses respond to this issue by adopting technology and social media marketing …
and businesses respond to this issue by adopting technology and social media marketing …
Understanding social media advertising effect on consumers' responses: An empirical investigation of tourism advertising on Facebook
M Hamouda - Journal of enterprise information management, 2018 - emerald.com
Purpose This study aims to deepen the current understanding of social media advertising by
using the Ducoffe's advertising value model. The purpose of this paper is to examine the …
using the Ducoffe's advertising value model. The purpose of this paper is to examine the …
Penguatan Sumber Daya Manusia Melalui Peningkatan Keterampilan Pada Komunitas ODAPUS Lampung
L Ahluwalia, B Permatasari… - Jurnal Pengabdian …, 2021 - tabikpun.fmipa.unila.ac.id
Persaingan usaha sejenis diatasi dengan menerapkan berbagai strategi untuk
mempertahankan kelangsungan usahanya. Berbagai persoalan dihadapi pelaku usaha …
mempertahankan kelangsungan usahanya. Berbagai persoalan dihadapi pelaku usaha …