Unraveling the viral phenomenon: insights from social media content analysis on streaming over-the-top platforms
M Katoch, A Sharma - Global Knowledge, Memory and …, 2024 - emerald.com
Purpose This study aims to analyze memes as valuable engagement and marketing
communication tools in promoting over-the-top (OTT) platforms by monitoring users' …
communication tools in promoting over-the-top (OTT) platforms by monitoring users' …