Purpose This study aims to examine the impact of online travel reviews (OTR) on tourists'
intention to travel based on the stimulus–organism–response (SOR) model. Further, it …

Social media have been developed as a vital source of information for millennials
worldwide, including in India. The present study identifies the influence of the various social …

This research study proposes a model to test the impact of advertising puffery on purchase
intention and brand loyalty involving the mediating role of ad‐related factors—likability of the …

Purpose E-commerce companies often manipulate customer decisions through dark
patterns to meet their interests. Therefore, this study aims to identify, model and rank the …

This study examines a digital da'wah model promoting religious moderation through the
yellow book chanting tradition broadcasted via live streaming on YouTube channels …

Sažetak Sve veća popularnost društvene mreže YouTube mijenja potrošačko ponašanje i
njihova očekivanja. Društvene mreže glavni su izvor informacija za većinu potrošača, stoga …