Despite the advantages of the case study method, its reliability and validity remain in doubt.
Tests to establish the validity and reliability of qualitative data are important to determine the …

Good qualitative research can help sport management researchers and industry
professionals solve difficult problems and better understand their organisations …

How should a postgraduate research student present a thesis? This paper provides a
structure as a starting point for understanding what a thesis should set out to achieve, and …

With the growth of advertising utilizing digital media, negative consumer perceptions relating
to intrusiveness are believed to be challenging the claimed added-value of this medium over …

One of the most perplexing issues facing organizations in the construction industry is their
inability to become quality focused. As a result sub-standard products and services often …

Advertising is the most visible element of modern marketing, however it is often accused by
its critics of being intrusive and pervasive, and neither of these accusations can be refuted …

This paper adopts a qualitative, case study approach to examine the market and partner
selection processes of retailers operating internationally via franchising. Despite the …

There is a significant gap in the understanding of internal management operations within
regional development boards. The deficiency has implications for research methods in this …

Focuses on how national travel and tourism authorities can market a country as a tourist
destination, with particular reference to the marketing of Australia and New Zealand to target …

Purpose–To explore how information communication technologies (ICT) and the internet
offer new opportunities for women to develop as entrepreneurs and innovators. To add to …