Little work has been done on understanding the ways in which resistant consumers interpret
the causes and responsible agents for structures of domination. Drawing on collective action …

Purpose–This paper aims to expand current theories of globalisation to a consideration of its
impact on the individual. Much work has been done on the impact of globalisation on social …

Identifying the abundance of servicescapes whose meaning and identity can be contested
by customers, and recognizing the necessity for managing these environments, this study …

Purpose–Little attention has been directed to investigating abandonment which refers to the
deliberate choice of giving up something previously consumed. In this chapter, we look into …

Well‐being is a goal pursued by many consumer resistance movements. This study
contributes to the literature by analyzing the rhetorical appeals and techniques utilized by …

A presente pesquisa analisa o processo de formação de uma comunidade em torno de uma
marca antes do seu efetivo lançamento no mercado. Para isso, utilizou-se o método …

Na área de comportamento do consumidor, as famílias são identificadas como grupo de
referência fundamental no processo de consumo. Historicamente, pesquisas envolvendo …

When wronged customers feel powerless they could bring publicly their fight against
offending firms. Doing so could help to put the perpetrator firms under pressure and urge …

Spätestens seit dem Brundtland-Bericht 1987, mithin seit fast vierzig Jahren, wird über die
dringliche Notwendigkeit diskutiert, die Akzeptanz und Partizipationsbereitschaft für deutlich …

This chapter illustrates how ethnographic, and historical research findings can translate into
culture-sensitive advertising messages for brands that build upon deeply-rooted cultural …