A systematic literature review on social commerce: Assessing the past and guiding the future
W Zhao, F Hu, J Wang, T Shu, Y Xu - Electronic commerce research and …, 2023 - Elsevier
The development of technology and social media offers the opportunity for social commerce
to emerge with new phenomena in the market. Numerous studies were addressed to gain …
to emerge with new phenomena in the market. Numerous studies were addressed to gain …
Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers
AM Păuceanu, S Văduva, AC Nedelcuț - Journal of Theoretical and …, 2023 - mdpi.com
The COVID-19 pandemic has altered consumer behavior, making social commerce a viable
alternative throughout the world. Europe is trailing the US and China in adopting this …
alternative throughout the world. Europe is trailing the US and China in adopting this …
A magic “Bullet”: Exploring sport fan usage of on-screen, ephemeral posts during live stream sessions
B Li, ML Naraine, L Zhao, C Li - Communication & Sport, 2023 - journals.sagepub.com
The bullet-screen function is an augmented comment feature that has been adopted by the
majority of Over-the-Top (OTT) services to foster users' interaction and watching experience …
majority of Over-the-Top (OTT) services to foster users' interaction and watching experience …
[HTML][HTML] What motives users to participate in danmu on live streaming platforms? The impact of technical environment and effectance
Danmu function as an augmented comment feature has been adopted by almost all live
streaming platforms to foster interaction between viewers and the streamer in China …
streaming platforms to foster interaction between viewers and the streamer in China …