Twitter content strategies to maximize engagement: The case of Thai Banks
M Thongmak - Computers in Human Behavior, 2024 - Elsevier
Purpose–This study aims to examine how the marketer-generated content (MGC) strategies
of banks affect their followers' engagement on Twitter. Design/methodology/approach–A …
of banks affect their followers' engagement on Twitter. Design/methodology/approach–A …
[PDF][PDF] Assessing the impact of social media content on student enrolment in Malaysian higher education institutions
This research investigates the impact of social media content on student enrolment in
Malaysian Higher Education Institutions (HEIs). Using 231 questionnaires distributed to …
Malaysian Higher Education Institutions (HEIs). Using 231 questionnaires distributed to …
Exploring the Impact of Social Media on the Indian Banking Sector: A Comprehensive Social Media Framework
D Duraisamy, C Shivaram, N Nethravathi… - … Perspectives on Social …, 2023 - igi-global.com
This chapter emphasizes the importance of compliance with data protection regulations and
maintaining customer privacy. Finally, the framework offers strategic recommendations for …
maintaining customer privacy. Finally, the framework offers strategic recommendations for …
[PDF][PDF] Exploring Digital Marketing in the Banking Sector: A Comprehensive Overview
The banking sector has evolved significantly over the years, expanding its range of services
beyond traditional deposit and loan facilities. As competition intensifies, banks are …
beyond traditional deposit and loan facilities. As competition intensifies, banks are …
[PDF][PDF] Online Branding in the Indian Banking Industry: An Empirical Study
AVB Krishna, V Srikanth, PS Devi - Journal of Marketing Vistas, 2021 - academia.edu
Abstract Indian Banking Industry has been using the latest technologies to win and serve the
customers. Online platforms are extensively utilised by the Indian Banking Industry in …
customers. Online platforms are extensively utilised by the Indian Banking Industry in …