Islamic marketing and consumer behaviour: a systematic literature review
Purpose The purpose of this study is to systematically review the existing literature on
Islamic marketing and its major impacts on consumer behaviours. In addition, this study …
Islamic marketing and its major impacts on consumer behaviours. In addition, this study …
A knowledge domain visualization review of thirty years of halal food research: Themes, trends and knowledge structure
MM Mostafa - Trends in Food Science & Technology, 2020 - Elsevier
In this comprehensive review we analyze the intellectual structure of the halal food research
based on 290 Web of Science (WoS) core collection documents written by 633 authors from …
based on 290 Web of Science (WoS) core collection documents written by 633 authors from …
Gender roles
M Eisend - Journal of Advertising, 2019 - Taylor & Francis
Research on gender roles in advertising revolves around three main topics: the assessment
and occurrence of gender roles, the advertising effectiveness of gender roles, and the social …
and occurrence of gender roles, the advertising effectiveness of gender roles, and the social …
The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism
Purpose International restaurant and fast food chains such as KFC, McDonald's and Subway
currently serve halal food in some non-Muslim countries, with mixed results. The purpose of …
currently serve halal food in some non-Muslim countries, with mixed results. The purpose of …
An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysia
A Khan, AS Mohammad, S Muhammad - Journal of Islamic Marketing, 2021 - emerald.com
Purpose This study aims to develop, propose and test an integrated framework of brand love
and brand experience in the context of halal industry. Particularly, this study investigates the …
and brand experience in the context of halal industry. Particularly, this study investigates the …
Drivers of behavioral intention among non-Muslims toward halal cosmetics: evidence from Indonesia, Malaysia, and Singapore
Purpose This study aims to examine the halal brand image, halal logo and halal awareness
of non-Muslim customers on attitude and behavioral intention. Design/methodology …
of non-Muslim customers on attitude and behavioral intention. Design/methodology …
Muslims and non-Muslims intention to hold Shariah-compliant credit cards: a SmartPLS approach
Purpose The purpose of this paper is to examine the relationship between attitude,
subjective norm, perceived behavioural control, religiosity, knowledge and Shariah …
subjective norm, perceived behavioural control, religiosity, knowledge and Shariah …
Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence
Religion influences a wide variety of consumer attitudes and behaviors. However, existing
research on the relationship between religion and environmental concern (EC) remains …
research on the relationship between religion and environmental concern (EC) remains …
The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies
AA Muhamed, MN Ab Rahman, F Mohd Hamzah… - British Food …, 2019 - emerald.com
Purpose The purpose of this paper is to investigate the influence of halal concern as well as
emotional and epistemic values on consumer behaviour in the choice and purchase of halal …
emotional and epistemic values on consumer behaviour in the choice and purchase of halal …
[HTML][HTML] Transnational entrepreneurship. Insights from female entrepreneurs in the modest fashion industry
D Kabbara, A Zucchella - Journal of International Management, 2023 - Elsevier
This paper aims to explore transnational entrepreneurship, with a particular focus on the
processes of exploring and exploiting opportunities across borders for female entrepreneurs …
processes of exploring and exploiting opportunities across borders for female entrepreneurs …