As a rapidly emerging generative AI chatbot, ChatGPT has garnered unprecedented global
attention for its advanced AI-based text generation capabilities. However, the issue of …

Artificial intelligence (AI) applications in the market have become a buzzing trend. The
current research proposed that consumers feel less empathy toward AI (vs. human) …

Companies are increasingly using artificial intelligence (AI) technology to generate
promising concepts for new products which are then marketed to consumers as “AI …

In recent years the popularity of social media influencers has grown exponentially, in part
because influencers tend to not be seen as advertising and they enable brands to reach …

Purpose A critical step in influencer marketing is influencer outreach, where a brand reaches
out to an influencer and forms a partnership. Yet little is known about how factors related to …

Using the Attitude–Behavior–Context theory, this research aims to investigate the impact of
green marketing (GM) and green customer value (GCV) on eco-conscious consumer …

Although advanced technologies represent extraordinary opportunities for service
organizations, research has come to the fore warning of their negative effects on service …

Purpose This research examined the influence of the service attribute components of a
smart automated coffee vending machine on the enjoyment and choice behaviour of …

Artificial intelligence (AI) chatbots and human employees have emerged as the dominant
forms of online customer service. However, existing research rarely connects the service …

Recent years have seen increased interest in applying robots to the retail sector. The
present research aims to learn the criteria that make people more or less likely to use retail …