With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …

Academic interest in brand community research has burgeoned in the past two decades.
Despite its importance, there has been a paucity of effort in reviewing the growing research …

Customer engagement has been labeled as a prerequisite for the success of virtual
customer environments. A key challenge for organizations serving their customers via these …

There is a strong interest among academics and practitioners in studying branding issues in
the big data era. In this article, we examine the sentiments toward a brand, via brand …

A central concern for the long-term vibrancy of virtual communities is how to effectively
motivate continuous contributions from community members. To address this challenge, a …

Purpose In a world where innovation became a “buzzword” and everyone within companies
is required to foster innovation, the engagement of people toward innovation is fundamental …

While the proliferation of online channel has promoted consumerś active participation in the
value-creation process, affecting the way consumers transact and interact with brands, this …

Given that government reckons mobile phone as a vehicle for financial inclusion; banks view
it as a costeffective way of reaching out and telcos see mobile banking as an emerging …

Literature investigating social media-based innovation has grown considerably in the last
years, making a timely review. Accordingly, we systematically review studies of the so-called …

E-commerce has proliferated in the daily activities of end-consumers and firms alike. For
firms, consumer satisfaction is an important indicator of e-commerce success. Today …