Purpose–The purpose of this paper is to examine the effects of WebTrust assurance, issued
by Certified Public Accountant (CPA) firms, on web purchase behaviour and to examine …

Despite rapid growth, e-commerce proponents argue that individuals are still reluctant to
reveal confidential information such as credit card account numbers to unknown third …

While prior research mainly focused on the impact of third-party-certified web assurance
seals on consumers' perceptions and purchasing behaviors, little research has been …

This study investigates business schools' intentions about offering e‐commerce education
(ECE) using an extended theory of planned behavior (ETPB). The need for an adequate …

Improving customer confidence is an important consideration, and potentially necessary
ingredient, for increasing growth in electronic commerce. More than 1.2 billion people are …

Service quality has become an important factor in the current competitiveness in the aviation
insurance environment. This study is on the effects of perceived service quality on customer …

Advertising sales are critical to the success of many business and trade-offs between pay-
per-click and pay-per-action models, sponsored search and keyword advertising, can have …

The distribution in the insurance industry has many challenges. New consumer trends, the
internet and the use of distinct channels throughout the different stages of the purchase …

Recently, most online firms are trying to provide personalized services based on customer's
data. However, customers are reluctant to give their information to online firm because of …

최근 대다수 온라인 기업들이 고객의 개인정보에 기반한 맞춤형 서비스를 제공하기 위해
노력하고 있다. 하지만 고객들은 정보 유출에 대한 우려로 개인정보 제공을 꺼리고 있는 것이 …