The marketing discipline's troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal
Numerous commentators note that marketing is entering its fifth era of evolutionary
development as a troubled discipline. Marketing's troubled evolutionary trajectory has led to …
development as a troubled discipline. Marketing's troubled evolutionary trajectory has led to …
Marketing's new myopia: Expanding the social responsibilities of marketing managers
JJ Cronin Jr - AMS Review, 2022 - Springer
The view of advocates who see corporate social responsibility as a transformative tool by
which marketers can unilaterally define the well-being of consumers is criticized by Gaski …
which marketers can unilaterally define the well-being of consumers is criticized by Gaski …
Developing and renewing marketing as a scientific discipline through reflexive cocreation
A Helkkula, E Arnould - AMS Review, 2022 - Springer
Shelby V. Hunt was long interested in codifying and parameterizing the marketing discipline
with a distinctive focus on the principles of making scientific claims. In their article, Hunt et …
with a distinctive focus on the principles of making scientific claims. In their article, Hunt et …
Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing
The marketing literature is the elemental material out of which all of our academic articles
are created. It is not possible to conduct an empirical study in academic marketing without …
are created. It is not possible to conduct an empirical study in academic marketing without …
[PDF][PDF] THE SURPLUSES AND SHORTAGES IN THE MARKETING PHD CURRICULUM
C Uslay, JN Sheth, A Parvatiyar… - at the Marketing … - marketing-entrepreneurship.org
THE SURPLUSES AND SHORTAGES IN THE MARKETING PHD CURRICULUM Page 13 11
THE SURPLUSES AND SHORTAGES IN THE MARKETING PHD CURRICULUM Can Uslay …
THE SURPLUSES AND SHORTAGES IN THE MARKETING PHD CURRICULUM Can Uslay …