Purpose This study aims to investigate consumer ethnocentrism and determine its impact on
actual purchasing behavior in relation to six product categories. It also examines the role of …

Research on consumer ethnocentrism (CE) has increased worldwide in various academic
disciplines and business sectors due to the rise of globalization and cross-border trade in …

Cause-related marketing (CRM) refers to charitable donation contingent on consumer
purchase of a product by supporting a specific cause that is linked to a non-profit …

Purpose The purpose of this research is to survey whether consumer ethnocentrism and
animosity will affect consumers' perceived betrayal and cause negative word-of-mouth …

The study explores the historical evolution of consumer ethnocentrism and consumer
animosity to build an ampler understanding of the deliberated topics and identify probable …

This study aims to understand the antecedents and consequences of consumer skepticism
with respect to cause-related marketing (CRM). The study examines the mediating and …

The purpose of this paper is to investigate the determinants of halal meat consumption
within Chinese and German Muslims population using the Theory of Planned Behavior as a …

Purpose The study examined the role of collective self-esteem (CSE), online communities,
green attitudes and the influence of celebrities on green clothing involvement and …

Purpose Little is known about Indonesian consumers' acceptance of global brands despite
their huge retail market potential. Drawing from Festinger's (1957) cognitive dissonance …

Purpose The purpose of this paper is to investigate how consumer cosmopolitanism (COS)
and consumer ethnocentrism (CET) may affect young populations in China (an emerging …