Understanding the receiving side of creativity has both scientific and practical value.
Creativity can add value to organizations after it is perceived, evaluated, and eventually …

China is currently the world's largest cross-border e-commerce purchaser and destination
country. Therefore, how to promote consumer online shopping is the most important goal for …

Abstract Mobile--> commerce (m-commerce) has become increasingly important for
organizations attempting to grow revenue by expanding into international markets. However …

Of the two dimensions of creativity, novelty and meaningfulness, the importance of novelty is
mixed in empirical managerial research. This study extends creativity research to …

The primary purpose of the study is to identify customer perceptions of restaurant
innovativeness (CPRI), and accordingly develop a multidimensional scale for measuring the …

Purpose–This paper aims to examine brand innovativeness. While innovativeness has been
studied at the product and firm levels, there is little research at the brand level. This paper …

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Purpose The present study investigates the impact of perceived enjoyment, blogger
credibility and homophily on readers' engagement. Moreover, the study investigates the role …

Consumer citizenship behavior is widely considered to be vital to business success.
However, the role of resource uniqueness and service quality in encouraging citizenship …

Purpose The objective of this study is to advance the understanding of the connection
between cultural distance and the cross-border diffusion of innovations by conducting a …