Since its formal introduction in the early 1970s, sexual script theory has been a popular
conceptual framework among social scientists examining human sexuality. In this chapter …

Sexual script research (Simon & Gagnon,) bourgeoned following Simon and Gagnon's
groundbreaking work. Empirical measurement of sexual script adherence has been limited …

Although it appears that leadership roles in sustainable development have become more
androgynous over time, it is unclear whether perceptions of barriers for women leaders in …

Practically all social scientists would agree that science entails an ongoing dialectic
between the development, testing, and refinement of theory. Yet they would certainly …

It's surprising that the term" heterosexuality" is less than 150 years old and that
heterosexuality's history has never before been written, given how obsessed we are with it …

Modern men the world over are becoming increasingly fascinated with their image,
spending more of their disposable income on beautification products and services. This …

This study explores customers' service evaluations based on the service provided by a hotel
frontline employee with different sexualities, manipulated as effeminate or masculine. Study …

Concepts of choice are often drawn upon within sexual health promotion discourses to
encourage young people to take “responsibility” for and promote their own sexual health …

Masculinities and Music provides a window into the world of men and boys and their
engagement with music. This book offers both personal reflections and academic argument …

The romance novel is the most popular and bestselling genre of fiction produced and
consumed in the world today. In North America alone, the romance industry generates more …