This paper provides a synthesis and critical assessment of the sustainability marketing
literature, from the period 1998–2013, building on a previous assessment from 1971 to …

This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

Firms are developing AI-enhanced products (eg, robots) that can tackle environmental
problems through autonomous interactions with their surroundings (eg, removing …

This paper details the development and validation of a new research instrument called the
ethically minded consumer behavior (EMCB) scale. The scale conceptualizes ethically …

Abstract Generation Z (Gen Z) is the largest cohort of generational consumers worldwide
and is perceived to show greater connectivity with political consumerism compared to older …

In this paper, we respond to the call for more holistic and culturally diverse research to
advance understanding of (non) sustainable consumption behaviour. Our conceptual model …

Environmental problems, especially in the case of water and air pollution, are the harmful
result of the overconsumption of fossil fuels as well as various forms of industrial sewage …

This study explores the way in which consumers interpret and process the marketing and
communication of sustainable forms of tourism in destinations, in order to inform policy …

Environmentally aware consumers are a reality. Young consumers, specifically Gen Zers,
are key given their role in sustainable behaviour and in influencing their peers and other …

Prior research on sustainable consumption has addressed a variety of issues yet is
characterized by mixed results. Researchers have often treated sustainability as a uni …