International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-
cultural approach to international public relations theory and practice. Authors Patricia A …

In response to growing criticism that the dominant normative theoretical paradigm privileges
Western, corporate models of public relations practice, this critical essay proposes the circuit …

This text provides a structured and practical framework for understanding the complexities of
contemporary public relations. It is an instructional book that guides the reader through the …

Grounded theory analysis was applied to qualitative interviews with 25 communication
professionals concerning cultural influences on crisis. This approach yielded several …

This article seeks to develop a theoretical understanding of the role of identity and power in
issues management campaigns. It illustrates through original research how issues …

The article reviews the status of international public relations research and reports on a pan-
European study into international communication practices in the corporate sector. It is …

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with
Strategic Publics develops a coherent framework to unify the theories of public relations and …

When a Danish newspaper published cartoons of the prophet Muhammad in 2005, Danish
food company Arla Foods saw its rapid growth in the Middle East halt and sales plummet in …

The aim of this study is to explore how the status and standards of public relations as a
profession are perceived by the three main groups involved in public relations: academics …

Praktik public relations (PR) saat ini begitu dinamis, selain mengemban tugas sebagai
penyampai pesan kepada publiknya, PR juga memiliki peran penting sebagai strategic …