Purpose The sustainable fashion (SF) literature is fragmented across the management
discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to …

This study aimed to identify drivers and moderators of sustainable fashion consumption
(SFC) by reviewing the evolution of SFC research. A systematic review was conducted using …

There is a problem among Generation Z regarding the insufficient perception of green
apparel consumption and the “perception–action paradox”, which presents a great …

As the issue of environmental concern and sustainability is becoming crucial for
organizations, it is becoming essential to understand the consumers green marketing …

Previous studies have confirmed that information exposure affects pro-environmental
behavior. With the rise of social media, new questions emerge in terms of whether different …

Purpose Consumers' environmental behaviours are not only the result of their positive
attitudes towards environments, but also different reasons and motivations exist. Thus, the …

Customer loyalty enables companies to outperform competitors and better satisfy customers'
needs and desires. People today are increasingly interested in buying green or sustainable …

Environmental issues are massively emerging in the current agendas of governments,
businesses and consumers all over the globe. Consumers increasingly adopt a more …

Purpose The research examined the influence of cosmopolitanism, global self-identity and
online communities on Indian consumers' green knowledge and consequently, its effect on …

The study aims to understand the sustainable consumption behavior based on
psychological ownership and social influence theory. The study used SPSS using AMOS …