This study explores the implications of digital influence on purchasing patterns among
Ghanaian women, focusing on the nuanced distinctions between working and non-working …

This study aims to examine the strategy of using information technology in MSME marketing
to enhance their competitiveness in an increasingly competitive global market. The research …

The month of Ramadan often becomes a period where consumer consumption patterns and
shopping behaviors undergo significant changes. The development of technology and the …

Abstract The Fast-Moving Consumer Goods Sector (FMCG) is the fourth largest sector in the
Indian economy, with Food and Beverages constituting 19%, healthcare constituting 31 …

Ramadan is not only a spiritual time for Muslims but also a significant economic period,
especially for MSMEs. During this holy month, consumer demand increases significantly due …

Smart cities represent a modern urbanization concept that leverages information and
communication technology to enhance efficiency and quality of urban life. The …

The advancement of information technology has transformed the way SMEs operate, from
marketing aspects to inventory management. Digital business opens up new opportunities …

Ramadan is a crucial period for SMEs. During this month, consumer demand for Ramadan-
specific products significantly increases. The objective of this research is to develop …

Quality human resources (HR) are one of the main pillars in the economic development of a
country. The unemployment rate among young people remains relatively high in many …

Abstract Small and Medium Enterprises (SMEs) play a crucial role in a country's economy. In
the era of globalization and digitalization, SMEs need to innovate to remain competitive. This …