Time for a Post-Mortem?: Business Professionals
Virtual worlds (VWs) are powerful three-dimensional technologies where users can assume
identities and interact with others. While designed as open-platforms for creativity …
identities and interact with others. While designed as open-platforms for creativity …
Advertising in virtual worlds: Facilitating a hierarchy of engagement
PR Messinger, X Ge - Handbook of research on digital media and …, 2011 - igi-global.com
This chapter describes how virtual worlds can be used for advertising and other
communications to consumers. To help conceptualize how virtual worlds enable enhanced …
communications to consumers. To help conceptualize how virtual worlds enable enhanced …