Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …

This article provides an agenda for future research on brand communication in social media.
Based on an overview of the current state of research, a discussion of the theoretical and …

Abstract Business-to-business (B2B) customer interactions and customer journeys
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …

This research contributes to broadening understanding of online retailing across electronic
channels (e-channels, eg, mobile devices) and e-channel touchpoints (eg, mobile shopping …

In recent years, firms launch interactive technologies to engage and communicate with their
customers. Branded mobile applications (apps) are one example. In light of this trend …

This study examines how different motivations determine three types of webrooming:
traditional webrooming, webrooming extended to include mobile devices, and multidevice …

Webrooming (practice whereby products are researched online before making an offline
purchase) has been recognized as a prevalent form of cross-channel shopping behavior …

The emergence of multiple channels is reshaping consumers' purchase behavior and
retailers' marketing styles. We synthesize existing research on multichannel retailing based …

Although webrooming has become common practice in omnichannel consumer behavior,
only a few empirical studies have managed to shed light on the phenomenon. With this …

The proliferation of mobile devices and the continuous development of online technologies
has led to an increasing variety of channels, leaving customers with a choice of channel …