In the last forty years the development of the Cognitive Metaphor Theory (Lakoff 1987, 2006,
Lakoff & Johnson 1980) has given rise to a great amount of research into metaphor. The …

The aim of advertising is to persuade consumers to buy a product or service. A distinct
feature of advertising is its reliance on pictures to achieve this aim. Many ad images encode …

In the last thirty years the development of the Cognitive Metaphor Theory (eg Lakoff, 1987,
2006; Lakoff and Johnson, 1999) has led to vast research into metaphor. The study of …

Corruption seems to have been a fact of Spanish politics in recent years, involving property
deals, local government and political parties. The latest scandal, known as the 'Bárcenas …

[EN] In this paper we intend to map out some of the dominant values in print advertisements
announcing different types of environmentally friendly products and services from energy …

En la actualidad, el ejercicio profesional docente demanda la inserción de prácticas de
enseñanza novedosa, conducente a generar en el discente, pensamiento reflexivo que lo …

Muovendo dalla prospettiva teorica della Linguistica Cognitiva, in questo studio ci
proponiamo di analizzare titoli di giornali di economia che appaiono privi di sintagmi verbali …

The aim of this study is to shed some light on the way meaning is constructed in print beer
ads. The present paper lies within the scope of the research into the instantiation of …

1.1. Реклама как коммуникативный и дискурсивный феномен………… 1.1. 1. Реклама
как объект исследования: проблема дефиниций........ 1.1. 2. Подходы к изучению …

En la actualidad, el ejercicio profesional docente demanda la inserción de prácticas de
enseñanza novedosa, conducente a generar en el discente, pensamiento reflexivo que lo …