Dijital dünyadaki gelişmeler, işletmeleri iletişim stratejilerini yeniden düşünmeye teşvik
etmektedir. Tüketicilere daha kolay ulaşma imkânı, pazarlamacıların interneti pazarlama …

Teknolojide yaşanan yenilikler ve bunların insan hayatı üzerindeki etkileriyle birlikte,
teknolojinin yerinin daha fazla hayatlarda varlık göstermesi sonucunda internette pazarlama …

The study examined the most influential affiliate marketing and supply chain strategies that
are most beneficial and usable through social media websites which can increase the …

Pada penelitian ini menganalisis peran Affiliate Marketing dalam memperkuat kepercayaan
pelanggan melalui pendekatan kualitatif menggunakan wawancara dan analisis konten …

Affiliate Marketing (AM) has become an important and cost effective tool for e-commerce.
There are numerous risks and vulnerabilities that are typically associated with AM. Though a …

This study aims to examine the relationship of promotion among viral marketing, brand
awareness, celebrity endorser, and affiliate marketing towards purchase intention on Tik …

This chapter will provide a description of affiliate marketing models, their advantages and
disadvantages. A lot of companies use affiliate marketing models for providing better …

Affiliate Marketing (AM) is a popular marketing model in e-commerce, which provides
businesses a greater reach for a lesser cost. It is considered a safe way to spend the on-line …

Providing users with personalized product or service recommendations has undergone
considerable development with the advent of Web 2.0. Recommendations allow websites to …

This study aims to explain how the influence of social media instagram, content affiliate
marketing and lifestyle compatibility on online impulse buying driven by perceived …