It has become accepted in the neuroscience community that perception and performance
are quintessentially multisensory by nature. Using the full palette of modern brain imaging …

Food product-extrinsic sounds (ie, those auditory stimuli that are not linked directly to a food
or beverage product, or its packaging) have been shown to exert a significant influence over …

The book you are about to read is about research that asks questions like" How do our
senses operate?"" What is the connection between nervous system activity and perception?" …

Spatial ventriloquism refers to the phenomenon that a visual stimulus such as a flash can
attract the perceived location of a spatially discordant but temporally synchronous sound. An …

Despite 2 centuries of research, the question of whether attending to a sensory modality
speeds the perception of stimuli in that modality has yet to be resolved. The authors highlight …

Studies of multimodal integration have relied to a large extent on conflict situations, in which
two sensory modalities receive incongruent data concerning one aspect of the source …

A growing body of empirical research on the topic of multisensory perception now shows
that even non-synaesthetic individuals experience crossmodal correspondences, that is …

This review addresses the question of when spatial coincidence facilitates multisensory
integration in humans. According to the spatial rule (which was first formulated on the basis …

Over the last 50 years or so, a large body of empirical research has demonstrated the
importance of a variety of low-level spatiotemporal factors in the multisensory integration of …

This Handbook contains a unique collection of chapters written by the world's leading
researchers in the dynamic field of consumer psychology. Although these researchers are …