Women in Lagos, Nigeria, practice a spectacularly feminine form of black beauty. From
cascading hair extensions to immaculate makeup to high heels, their style permeates both …

Purpose The purpose of this study is to examine how luxury and non-luxury brands portray
women in social media advertising shedding light on their femvertising practices …

Using the threatened yet ultimately reconfirmed celebrity status of pop singer and mental
health advocate Demi Lovato as a case study, this article analyzes how celebrity health …

The purpose of this paper is to add to the broader field of feminist organization and
entrepreneurship scholarship by introducing and theorizing girlhood as a distinct …

This article explores how marketing influences ideologies of femininity. Tracing the evolution
of femme fatale images in Vogue magazine in 1890s America, we develop a typology …

In this article, I examine social media output from three of the largest arms manufacturers (by
profit): Lockheed Martin, Northrop Grumman, and Raytheon, all based in the United States. I …

This article explores art cinema's association of long, straight, shimmering hair with an
idealized white, secular, agentic version of girlhood in Deniz Ergüven's Mustang (2015) …

Fashion has showed a double face in its relationship with women and power. According with
some feminist frameworks, fashion was something women need to release in a male …

The following chapter utilizes close, textual and feminist analysis of fictitious, teen,“bad girl”
characters Othered and punished within the misogynistic moral narratives of erotic thriller …