Consumers' perception of the region of origin represents a critical issue for building a
valuable and sustainable business in the wine sector. The aim of this study is to investigate …

Background As wine has become more than just a drink, exploring wine consumer studies
provides a better understanding of various factors that shape the wine industry. Therefore …

Purpose This study aims to empirically validate the holistic consumer-based brand equity
(CBBE) framework and establishment of the cross-over effect using consumer preferences …

Firm internationalization has been analyzed from different angles based on various theories.
However, qualitative research on the stability of the factors that motivate and hinder …

Purpose Alcohol consumption trends in India have undergone a significant shift in recent
years. While spirits like rum and brandy have traditionally dominated the Indian alcohol …

Fungus-resistant grapes (FRGs), or pilzwiderstandfähig (PIWI) in German, are obtained
through crossbreeding Vitis vinifera and other Vitis species. FRG adoption is among the …

Purpose The consumption of organic wine has witnessed exponential growth, mainly
because of changing lifestyles, rising disposable income, modernity aspects and claimed …

Consumer behavior research embodies a research line dedicated to the analysis of
emotional factors that determine the purchasing intensions of wine consumers. Valle de …

Red wine is a well-known alcoholic beverage, and is known to have phenolic compounds
(PCs), which contribute to its antioxidant activity and have other beneficial advantages for …

Chinese consumers are unfamiliar with the sensory attributes of wine and often pay more
attention to the extrinsic attributes of wine that can most directly present information …