At the time the first edition of this book was published, in 2005, many commentators were already predicting the end of creative advertising. The revolution in digital communication …
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and …
Untitled Page 1 Page 2 POLITICAL MARKETING Page 3 This page intentionally left bank Page 4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …
L Osuagwu - Marketing Intelligence & Planning, 2008 - emerald.com
Purpose–The purpose of this paper is to examine political marketing with regard to its different conceptualisations and dimensions, and to suggest cognate areas for empirical …
C Needham - Political studies, 2005 - journals.sagepub.com
The 'permanent campaign'is said to have reached its apogee in the incumbent communications strategies of Bill Clinton and Tony Blair. However, their assiduous courting …
A French, G Smith - European Journal of marketing, 2010 - emerald.com
Purpose–The purpose of this paper is to develop an understanding of how voters view the political brand by analysing the mental maps that voters create when asked to think about a …
C Needham - Journal of Brand Management, 2006 - Springer
Incumbent political parties, like the providers of commercial goods and services, are seeking to secure repeat sales at a time when consumer loyalty is under threat from proliferating …
Ş Balcı - Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2006 - dergipark.org.tr
Korku çekiciliği insanlara, mesajlarda ileri sürülen tavsiyelere uymadıklarında başlarına gelecek olumsuz sonuçlara işaret ederek; onlarıkorku yoluyla ikna etmeye çalışan bir …
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic …